Who Is John Carlton: The Rebel Copywriter

John became a guru among copywriters and entrepreneurs with his first book, "Kick-Ass Copywriting Secrets of a Marketing Rebel," just as the Web was exploding as a viable market for entrepreneurs who needed to learn how to write a killer sales message, after 30 years in the trenches of the freelance copywriter game... specializing in direct response (direct mail, print ads, infomercials, radio)...

Gary Halbert

No one in the online business world disagrees when John Carlton refers to himself as "the most ripped-off writer on the Web."

John Carlton copywriting system has become one of the well known models of copywriting.

John is also known as "the most respected writing teacher alive" according to other marketers. And the number of well-known marketers who openly credit John as their major sales message coach is remarkable.

About John Carlton

John Carlton slyly refers to himself as "the most ripped-off writer on the Web", and no one on the inside of the online business world disagrees.

Other marketers also call John "the most respected writing teacher alive" and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

For example:

  • Rich Schefren (of Strategic Profits fame) personally bought his entire staff copies of John’s writing course, and he keeps examples of John’s ads, emails and websites close by for inspiration. "I leaned it all from John" he's said.
  • Eben Pagan (the creator of "Altitude") specifically refers to John’s teaching whenever he discusses writing with his client base of millionaire marketers.

  • Frank Kern (“Mass Control” wizard) freely admits that John’s direct advice saved a now-fabled product launch from stumbling… and using that advice, helped the project become the most lucrative one-day launch in the history of the Internet.
  • Mike Filsaime (fabled creator of “Butterfly Marketing”) calls him a legend, and devours everything John writes.

Many of the best (and most successful) Internet marketers have been stalking John's sales writing for decades, openly admitting to utilizing John's advertising as templates for their own breakthrough pitches.

They rip off John's ideas because they work.John is one of a handful of professional freelance copywriters at the top of their field, commanding fees that make unprepared clients cough, being booked up to a year in advance by the world's major mailers, and routinely writing pitches that sell like crazy.

John is responsible for assisting a veritable mob of otherwise stupid entrepreneurs and small business owners get their act together as an instructor of creating sales messages for businesses.

Almost every famous and infamous web marketer can be found among the furious testimonials praising John's impact and training.

He's had a significant impact on many people's lives.John's professional trajectory is now legendary:

  • He started out as the hot-shot “secret weapon” freelance copywriter that Los Angeles ad agencies snuck in the back door to write the hard-hitting sales letters their own staffs couldn’t pull offer
  • Worked closely with direct response giants Jay Abraham and Gary Halbert for years
  • Was a pioneer in online marketing (among the first to use blogs, podcasts, email and virtual seminars as effective sales tools)
  • And remains at the cutting edge of Internet entrepreneurial adventures.
  • John only speaks at a few seminars a year, declining the majority of offers to focus on his large student body.

    (San Francisco, New York City, Los Angeles, San Diego, Sydney, Melbourne, and Dubai were on the schedule this year.)

    He is still one of the few writing teachers and legendary gurus who still meets with entrepreneurs and business owners on a one-on-one basis.

    (Email John's personal assistant Diane at [email protected] to schedule a consultation.)John's counsel, ad critiques, and his Hot Seat consultations — albeit severe, because he treats student copy with the same professional gravity as his own — have aided in the creation of marketing empires.

    At core, John is a shrewd salesperson. Despite having a psychology degree, he understood a long time ago that the most exciting part of business was bringing the secrets of human behavioral psych to the actual world of sales.

    If you actually have a product or service that your target market requires, it is your responsibility to figure out how to get your message out in a way that resonates.

    While creating a world-class sales speech isn't rocket science, it does necessitate that "a-HA!" moment of clarity that most marketers never experience.

    That, and a SIMPLE SYSTEM that guides you through the procedure step-by-step. (For additional information on John's system, go to

    which has already aided over a thousand business owners, freelancers, and entrepreneurs in getting their act together.

    So it's simple and straightforward

    This eliminates all "sticking spots" that stymie so many entrepreneurs when it comes to creating websites, emails, blog scripts, sales letters, and everything else needed to run a successful business.

    Profits won't start pouring in until your sales messages are written. It's the bedrock of any company.

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