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On-Page SEO best strategies for 2022: The Only Ones You Will Need

This is an ultimate guide to on page SEO. We cover the exact on page SEO checklist, how to structure your blog posts for SEO, how to use semantic keywords and SurferSEO, creating a content updating schedule, how to optimize your posts to rank, and a lot more.

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On-Page SEO best strategies for 2022
  1. On-page SEO is kind of boring
  2. On-page SEO and HTML tags
  3. Content approach
  4. How to make good title?
  5. How google handles on-page SEO?
  6. How to create fa blogs
  7. Which ones of my blog posts will rank?
  8. How to check my ranking?
  9. It's publishing time!
  10. How does the best e-commerce articles handle?

On-page SEO is kind of boring

On-page SEO is kind of boring

Let's face it on-page so it's kind of boring. It'S not a youtube video.

We all want to watch. None of this is inherently hard, but there are a lot of little details.

So it's like piecing a puzzle together. One piece is easy to click into another one, but if you're missing just a few pieces in a 100 piece puzzle, it'll never get solved, no matter how hard you try, then you'll never rank and we'll all cry to the seo gods, because some big media site Is outranking us with some crappy article.

So, keywords, semantic keywords, headings, content, ux and how to optimize, write and update your posts and everything else. And if you stay till the end I'll give you my exact framework and my content assembly method to rank for more keywords and master seo once and for all.

But before we get started, I want to invite you to watch my free, master class on how to start a profitable blogging business. It goes over my seo link building affiliate marketing strategies, exactly how i make over 150 000 a month with my blog so make sure to click the link and watch that free masterclass and let's get into the topic for today, all right when we think about on-page Seo and what we actually have to do, we have to realize what is a page when we're talking about on-page.

Well, we're talking about the actual words that we're putting into one specific article that can be a wordpress page or a post, but we have to realize that we're going after a target keyword and putting that on the page to rank for this specific keyword. So it's one target keyword and yes, there's like different variations of keywords and topic clusters and those things, but for this exercise we're doing one target keyword to one article.

So, to do that, we have to think: where are we going to put this main keyword and variations of it, and how are we going to tell google what this page is about, because google's getting smarter, google uses machine learning to understand which articles are the best And which ones to rank so as they get smarter, they also expect all kinds of different contexts and variations of these keywords and things that make the articles robust and unique and how they're organized and how they're structured so there's a lot that goes into their machine Learning but it's actually really simple and we can optimize posts in specific ways. So one example I want to show you is e-commerce platforms, so I googled e-commerce platforms, things like bigcommerce, shopify and other tools.

I actually rank for that. One number five here between quick sprout and on top of shopify, which is kind of cool.

So let's look at this article and see how it's optimized for the term ecommerce platforms. So, first of all, it's in the url.

It'S not the full title where it has the year in it. The url in on-page seo is the only thing that you cannot change.

Everything else can change from the title to the contents, the images, the meta description. Everything can change, but you need to keep the url the same because that can get links to it.

It can do internal links and you don't want to change that. So that's the one thing that you keep and you just mainly put that target keyword in the url after the com.

On-page SEO and HTML tags

On-page SEO and HTML tags

So it's in the early parts of the article and then we see it's in the first h2 heading. So h2 headings are really important for on-page seo and then it's throughout the rest of the article.

So there's different, you know content here this article i've been updating over the course of years, so it's pretty long. So we see this scroll bar is like a tiny little circle, but we can get all the way down to a secondary heading.

So things like what are e-commerce platforms? What is the best ecommerce platform for seo? So we have a bunch of secondary headings so when we think about on-page seo, you know you're going after a specific keyword. It needs to be in the title in the first paragraph, typically in the secondary headings and then throughout the content.

So how do we know how to actually do this? How do we know how many times to put it in the article, if it's two thousand words, so i do it five times ten times eighty times we use semantic seo tools, so just like i said, google's getting smarter, we can't possibly come up with all the Variations and words that we expect a machine to know, so we have to use tools to kind of trick the machine to think that this is the best article and to do that, we can use a tool like surfer seo, so i'm going to show you an Example, here of another one that i rank for so like, i just wrote this article pretty recently how to make money on tick tock, so um i saw it was this keyword with a lot of search volume? I have a small tic tac account. I don't really know, I don't think tik tok is the best platform to make money because a lot of people are searching for it.

It'S in marketing, I'm sure I'll write that article, so I wrote how to make money on tick tock and you see the same thing it's in the url. It'S in the actual title of the article.

It'S early in the article, it's in a h2 heading. All of these things, and then we use a tool like surfer seo to optimize this post for the best type of on-page seo experience.

So you can see i put this article into surfer seo and it's how to make money on tick. Tock seven simple ways and we can see in the right hand side bar.

This is kind of how you use this tool to optimize your article. It gives it a content, scores the number of words in the article, number of headings, images, paragraphs and then looks at this.

It gives you exactly the terms that you want to add into this article and how many times to use them, for example, how to make money on tick, tock, uh three times, so you would think. Maybe, oh I want to optimize for this keyword.

I need to add it like 10 times, not the case, what these machines you know, learning seo ai based tools do. If they scan the top ranking sites for this keyword and what google is rewarding and ranking, and then they do.

You know they figure out how many times each of these articles on average is doing these things so that you can optimize it just like the competition, so they're really just showing you what what is working from a google perspective um so that you can do the Same thing, so we can see here like there's different variations of the keywords like tick tock's creator. Fun needs to be in here to earn money, content, creators, other platforms, personalized content, making money on tick, tock, virtual gifts, all these things that you wouldn't really think about like except donations.

Content strategy it'd be hard to come up with all of these yourself, but the machine learning in google like they see free, stuff marketing emails. They'Re like this is a good article, so you need to use a semantic keyword tool like this to optimize.

Content approach

content approach

You add one if I were to go to the next line, and I say how many creators you can see right here. It goes green, so it makes the score rise over time.

It gets better and better, and then you can publish your updates. You can also see so, not just you know the words to add in on page seo, but also an outline.

So it's got like headings so you can, you know, use secondary headings so, like always, there's like one main heading and secondary headings like how many followers do you need to sell without annoying your audience? How much money can you earn such as secondary h2 headings? Are these good ones for that and there's other variations in briefs like who's ranking currently. So this is a really good tool, simple to use you basically just say like okay: it should be around this long.

Add all these keywords in and then there's really two main ways then, after we have all these keywords and we have a good score, then we have to really think about. What's the heading structure, so the keywords are in the right places.

The article is written. It'S assembled, you can even use a tool like jasper or outsource it to get a standardized content approach to this, so it's written the words are in the right places.

So how do we format and structure the titles and the headings? So first we have to talk about the actual title of the article, the h1 heading. So let's go back to my example on e-commerce platforms: let's go back to the top and we'll see that I call it 17 plus best ecommerce platforms of 2022 ranked and reviewed.

So there's two different types of posts that we're going to write as bloggers as people that want traffic and doing on-page seo the first type. Are these transactional list posts? So these are the you know, a main driver of affiliate revenue, a way that you make a lot of money.

Blogging is ranking for terms like this, these roundup type posts and it's really a standard way to write them. So, first of all, let's talk about the 17 plus best ecommerce platforms.

What I really like to use is the moz title tag explorer. If you just google moz title tag, it'll show you it, but we can paste this in and check the titles.

In google search results have a 600 pixel width limit, so you don't want to go over that, because if i were to go over that amount ranked i say like compared and reviewed you can see it. Then it's cut off.

So we don't want that because we do want a click-through rate. We want people to click on the article, that's where the title and the meta description come in notice.

I didn't even mention meta description, because it's not all that important from an seo perspective. It'S mainly for click-through rates.

How to make good title?

How to make good title?

Just make sure it's. You know long enough, not too short, but for a title.

You see here that for a best transactional list, there's a way to do a title. That'S typically the number of people, love numbers, people, love lists.

You can see it on all kinds of different media sites. People usually use that format, so it's number plus best, plus the target keyword, ecommerce platforms and then this at the end of 2022, ranked in review.

This is like what I call search intent trigger words, kind of based on the competition based on what you think will lead to more clicks. So people like to want the latest of the year and know that they're ranked and reviewed.

So that's kind of the way you know the way to think about structuring your title for a best transactional list post. So it's that title introduction.

This is all introduction, then you have your first h2 heading and it's very simple for this type of transaction. A list post is just what is the best and then your target keyword.

This tells google in the form of a question what your article is about as an h2 heading, then you have a little bit of information. Now, you'll see the list.

The actual answers to the question the companies in that answer in the list are all h3 headings, so this is a way to structure and format it to get more featured snippets, get pulled into more content and make it easily accessible for google, because people love lists. These types of list posts need an h2 heading and h3 with the companies, so you'll see that it's a standard format of on-page seo where it's like here's the company, here's a take on it.

Here'S some content, but it's pretty much laid out the exact same way. Every time with a call-to-action button, so we're really assembling these articles and we need to format them that way.

Then, when it comes to an article like a how-to, so there's transactional list posts, 17 best ecommerce platforms, you know what are the best listing h3s. Then we also have how to post an informational article, so here's one I rank for on google.

If we google uh how to start a blog, you can see. I rank somewhere right here on page one for how to start a blog.

So this one is how I started a blog and made a million dollars in under two years. So this is a how-to post, but we see you know it's in the url there's a variation of the keyword in the title.

How google handles on-page SEO?

How google handles on-page SEO?

It'S how I started a blog. Google's smart enough.

They know kind of the differences of these things and it's you know it's the same basic content, so they know, but we can say the same thing. It'S on page, it's like it's in the first paragraph.

These are the only two types of articles. You really ever need to write in any niche transactional posts about the products in your niche and then how to do things in your niche and it's the same thing it's going to be.

You know how to start a blog. Well, here are all the steps number one, two three four five, six seven and you know that's pretty much it we're doing it and then creating this simple list, format of different things and keeping it organized and structured for people.

So really these semantic seo tools tell you which keywords and things to put in the article but to frame it for human beings and to make it better from a google perspective, we need to have the correct title structure: make sure that the right h2 headings are In there and then format it with the right h3 is based on the type of post transactional or how to after you've optimized your posts. You know you have the right headings in place.

Your keywords are in the right place. You'Ve used server seo.

We can even take it a step further and use a tool like grammarly, so here's one I put in uh an article on the best gas credit cards for business for 2022 and look. This is another good thing.

This is a free tool grammarly, and it really helps with your grammar and punctuation. It can help make your writing a lot better too, but this one gives you an overall score and you can see any instances where there's spelling errors or mistakes or, like you know, inconsistent punctuation, grammar issues and uh all kinds of different things, and you can really Just you know passive voice.

You might use that a lot like there's some good passive voice in here, but um. You know you can see these different things.

Then you just fix it so like we're using this cashback, because that's the term in the credit card space that is picking that up. We want to change it, we'll click that and then the score goes up and it's calculated - and this is really good, because this gives you like correctness, clarity, you might find a lot of like inconsistencies in your writing style once you start doing it and then just Using tools like surfer and grammarly combined together, um give you these clear scores so we're at first we're writing for the search engine, we're writing for google.

This is, you know the first thing that we're doing so to make sure that we get the right keywords in it and also that there just aren't any spelling or big major punctuation mistakes, because that's obvious too, google can scan this and be like it's riddled with Errors, so we need to make sure we don't do that, and grammarly is a good tool to help you with that after your post is live. You know, you publish your article, there's a few other little tweaks.

You can do that, which is kind of cool. One thing is: faq schema, so with a plug-in like yoast or rank math of these tools.

On-page SEO used in blog

On-page SEO used in blog

So this is my article on email marketing software. If I google, I'm also on page one for email marketing software, but you can see that it actually has additional content here, it has these little drop downs in the search results, and these can actually lead to higher click-through rates.

And you know, kind of showcases. You are on that page to get you more clicks, so you can see what it says.

Can i do email marketing for free well in my article down here in the faq i have this one here. Can i do email marketing for free and what you do is you just add a new.

You know yoast or an seo block this faq schema block into your post and when it is wrapped in that schema markup in wordpress, it starts showing up in the search results. So that's another cool thing you can do is use it on on-page.

Seo uses faq schema to get those little snippets into your search results. Okay, so you've published your post you've done the right on-page seo.

Your keywords are in the right place: it's optimized with surfer, there's no grammar errors, maybe you've added some schema markup or whatever you wanted to do, and you hit the publish button. So now what happens when the work is done? Am I going to rank on google? Am I going to start making money? No, not yet, unfortunately, there's a whole.

You know the system to this and a whole. What i call the content assembly line method that i want to teach you to actually rank on google, because it's a system - and it's not just based on publishing, so think about it.

This way, when you publish an article on google, you know you've created new content. You publish it.

Where are you gon na initially rank? Is it gon na be on page one? No, it usually isn't. Is it on page two most of the time? No, maybe you know you start when I remember when I first started.

I was publishing things and I'd be on page, like eight I'd be alright. Well, this isn't getting any traffic for a really long time and I started doing link building.

Then what do I do? Do I just sit there and do nothing? Do I wait? What should I do? I want to kind of introduce you to this content assembly method, because here's the thing you're gon na write a lot of articles about. Let'S say you write.

50 blog posts, not every single one, is going to rank um. You know maybe a certain percentage of them ranked, but not every single one is going to.

Which ones of my blog posts will rank?

Which ones of my blog posts will rank?

How do we create as much content as possible that ranks and makes the most money and rank for the most keywords? Well, we have to do this in an mvp format. What i call you know like minimum viable product, think of the same thing for your post, a minimum, viable post.

You know the post that I showed you on ecommerce platforms was written years ago and updated over the course of years to be what it is today. It definitely didn't rank on google a couple years ago.

Maybe it was on page 10., but over time you know, with updates and with links and doing all these things it started to rank.

So in the content assembly line method version, one of your articles is just basically written for search engines. This on-page seo is done to appease google index your article and then get it into the search results somewhere, and this is going to be based on your knowledge graph, and you know how authoritative your site is, but that's the initial ranking over time.

The more links you build, the more you know better. Your initial rankings can be, but it's not going to get you to page one right away.

Typically, so what do we do? Well, we have to have a clear, you know, timeline and a process for all this. So i'm gon na go over that with you and exactly what i do in the content assembly line method.

So, first of all, we published the article simply. I don't expect any traffic, though after publishing the article i basically just publish it to get it indexed and then see where the initial ranking is, after that i kind of look at my analytics, maybe a month later, and see if they're starting to get some trickling Of traffic or see where it is, then i start dictating how much i'm going to update this article.

So, as we see it when we google ecommerce platforms - and we look at the search results, we can see these are okay. This was updated january 25th, 2022 February 8th mine was six days ago.

This was october 2021 november 2021 january 2022. So we see you know.

Most of them were updated within the last six months, at least so we don't update our posts every week, but having a content, updating schedule is really important and knowing which post to update based on the you know the uh viability of it ranking is really important Too so you know you publish post, you wait, then you look at your google analytics and you see. Okay, is it getting any? You know, search impressions in google search console.

Is it getting any traffic or sessions in analytics? Even then, you kind of look at herpes. Maybe a ranking tool or a ranking tool.

Is it on page three, two, all these things, so what you need to do at that point is, you know, find out if it's viable to rank and then basically you do two things. You either build links to it.

How to check my ranking?

How to check my ranking?

If it's really competitive - and you see that other websites have a bunch of backlinks to it, then you might need a link building strategy. But for this we have, we need a content updating schedule so maybe, instead of 17 ecommerce platforms and having this nice looking format with all of these five, you know columns across you just have five.

You start with five. You publish it.

You see what happens then. Over time you can use server seo, you can get that score higher.

You can add more content, you can add more secondary headings and keep updating that content over time. So, maybe every three months, you're updating that article and you're, seeing it slowly raise up the search engine rankings, that's going to be based on the competition based on the link profile of the other sites.

You really need to create a schedule for that, because you're not going to rank right away. You know no one's going to see the article at first, but over time you know you can go from 5 to 7 to 9 to 15-17.

uh. However, you know many of mine rank with just seven.

You know companies in the article, but you need to have a schedule for updating, because things need to maintain freshness. That'S based on your niche like if it's the best credit cards you'll see a lot of those articles are like best credit cards of march 2022, so they even have the month in there.

Some other articles on you know camping gear. Let'S say that you might just need a refresh every six months, because you know there's seasonality there, so it doesn't need a ton of updates, but you need an updating schedule.

So here are the steps in the content assembly line method number one. What Is Your keyword? Research, you know, find the target keyword that you want to write an article about number two.

Assemble the article in a structured way with the keyword in the h1, the intro paragraph and the h2 headings. Next, you want to optimize that post with a seo tool like server seo, to get all the semantic keywords and make it really good for search engines, then use grammarly to make sure there's no punctuation errors.

Finally, you add your meta description. Add those things and hit publish so then you publish that's step one, that's out of the way step two.

How do I get this thing to rank and test the viability of actually ranking with on-page seo? That is, you know the next step, which is content updates. So the content, updating schedule is really important and what happens there is you know you see the steps for that.

It's publishing time!

It's publishing time!

Are you on page three on page four? Where are you currently and then you create a content updating schedule, so maybe every three months you go back and add 500 words to your article or you, you know, improve the server score, make it a little bit more readable for human beings, which is really important. If you know content publish one when you publish it is made for search engines, maybe the first update that you do is made for people, so you're writing in a really good way.

Maybe you add some hooks and interesting things to the introduction, but you keep updating and then all you do is look at your analytics and keep seeing where you're ranking. Is it going up? Is it going down? Is it too competitive? Sometimes you toss it like.

There'S been some best vpns. I wrote that I'm still on page four or five for that, not really worried about it right now, but something that I'm on page two for maybe at the top of page two.

Then that's like a really important one that I'm gon na start updating, more focus on building some links to and doing all of that and then over time it's the grind of getting to page one. So, for example, in my article on how to start a blog, if I look at how to start a blog - and I google that when I see where I am now, I see I'm on page one.

It took me two years to get to page one, and that was based on lots of updates, lots of links, building, adding a video to the content and all of these things, because when we think about you know what we're doing our ultimate goal of on-page seo. Adding the keywords in the right places and doing all of these things to rank it's ultimately just part of the equation.

It'S like the on-page stuff can help. You tell google you're, you know a good article, but ultimately, what you need to do is really focus on the search intent of the article.

You know, mastering that to end the search journey, because google is getting smarter and smarter when somebody searches how to start a blog. You want to end the search journey and what I mean by that is that they find your article and then they click on it.

They read it and they don't go back to google and certainly go to another blog. You know that session.

That search session is done and really the only way to do that is to provide the best content. So that is, you know you can use these seo tools, but you really need to go: take a step back master search, intent to understand the meaning behind the search.

What you want to provide the reader and then give that in the clearest best format. Overall in your niche, so that you're kind of blanketing the topic and that somebody feels like yes, I read that article, I know kind of everything about it.

I feel good. I don't need to read any more about it.

That'S why, for example, my best ecommerce platforms, article, i say, there's best overall best for small business, large business drop shipping retailers cover the basis of the content of the topic itself, and people won't want to go back and read another article because they feel like you Gave them the best information, so it's ultimately about ending the search journey. I also get a lot of questions about the google product updates that have happened in 2021 and you know, ultimately, if we're doing on-page seo right and we're.

How does the best e-commerce articles handle?

How does the best e-commerce articles handle?

This is ranking, but you'll notice today that it has five columns across that look nice. All of these unique things that you don't have to know happen out of the gate, but over time you want to create your own unique content with that product review update.

It'S not like worrying about all these algorithm updates and changing your strategy for on-page seo. My site didn't see any dips in those because we're focused on the future we're focused on future-providing the site by doing on-page seo updating the content having the right content user experience.

You know if it's a list post it's going to have these columns and videos and all these things because if it's a product post or if it's a certain type of article, you want to make sure that you're giving your own unique experience. So it's kind of the use of your own imagery and all these different things to make you rank, but when we think about on page seo, we covered a lot of it today, so we covered where you put these keywords: what you do, how you structure a Post um, what tools to use, how to update the content? How to look at your analytics and see? Does it need updating, doesn't need links to all these things, but it's a big problem.

You know overarching, there's a lot of pieces to this puzzle right. None of it's hard, adding you know words to an article isn't hard, creating a few columns and blocks and wordpress isn't hard.

You know, but the harder part is mastering the search, intent and truly being the best answer to the question. Because that's the ultimate goal.

We can try to trick search engines by putting the right keywords in the right places. But if people don't like the article they're going to go back to other ones, so ultimately you have to master on-page seo by telling google you're the best.

You know articles in your niche with tools and with writing and assembling content, and, ultimately you need to master search intent to get the meaning behind the search. Give the reader exactly what they want, because that's the ultimate goal.

So if you want to learn more about search intent and how I actually do this content assembly method from start to finish, with the content, scheduling, link, building and then monetizing and adding affiliate links, you need to watch my free master class. I cover all of those things and more.

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